Coldplay’s Sustainable World tour — Viva la (Green) vida?

For those who slept for the last 3 decades, this is Coldplay (source RollingStone.com)
  1. Read the pledge & actions
  2. Find some supporting data to help me assess the actions
  3. Rate the actions
  4. Extract some trends and ideas that can be deployed for other band and transform the music industry
They should have written a song about the color Green, not Yellow (source Thred.com)

Square One; Coldplay’s pledge

As mentioned earlier, this is not their first rodeo. Coldplay has been acting for Climate Change for some time now. Some of the band members claim to be vegan, they took part in awareness incentive worldwide, …but they brought the idea to the next level this time.

When I need a friend; Green Touring’s report

To prepare the ratings, I wondered. Did anybody work on a sustainable tour & music industry? There is actually not much literature about it but I found a gem from Green Touring Network. I used their valuable transversal study to help me assess the solutions Coldplay mentions.

  • 1/3 for Audience Travel
  • 1/3 for Venues
  • 1/3 for the rest; Merch, Band travel & Accommodation almost equally split

Sustainability in Technicolor; The rating!

“Great” + “Great on paper, needs proof” account for 75% of the solutions!

Every Teardrop is a Waterfall; Towards a greener music/touring industry

A careful reading of Coldplay’s objectives shows 3 trends;

  • Engaging fans to act more sustainably is a must
  • Impossible to have a sustainable music industry if venues do not play their part
  • The band has limited power over decisions but can definitely be an influencer through decisions on their own scope
Don’t know if it’s sustainable but it does look nice
  • Less shows = lower emissions
  • Incentivise Fans & Venues
  • Greener operations and show the example with quick-wins

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Thibaut Meurgue-Guyard

Thibaut Meurgue-Guyard

Co-Founder @ Found & Seek — Sustainable IT consultant — Digital leader @ The Matcha Initiative